I am pleased to read a Medium article that asks the reader to question the efficacy of the ever-popular, indestro-answer. You know the ones.

“Follow my f***ing (gotta drop the f-bomb) patented 6 step process for guaranteed growth hacking!” (3 min read)

Julie does a great job in bursting that bubble. My take away. There is no universal, simple cheat that can be applied to all businesses and target customers. It takes thoughtful product managers armed with data, customer feedback and intuition to maximize a business’ growth, set the right KPI’s, and capture that ever elusive product/market fit.